Lawton Publications will present what could be the biggest opportunity in your life.
It could open the door to big profits and a whole new lifestyle. Lawton Publications relies on proven methods and capable salespeople. People from all walks of life have joined us, and you can too. The pillars of Lawton Publications are its strength, its opportunities and its lead program.
WHAT WE DO
We confer with the Chamber of Commerce board or directory committee to determine the most suitable type of publication. It may be a Membership Directory, a community map, or even an Atlas of the surrounding area.
Once the publication style is chosen, an Account Executive is chosen for the project and a commitment (dollar value) is established. The Account Executive is given that commitment as well as a time frame in which to complete the project.The responsibility falls on the Account Executive to contact the Chamber members and secure advertising to help pay for the publication. He/She is expected to work with that Chamber until the commitment and time frame have been met, at which time, he/she will move on to the next project assigned.
We work annually with as many as 145+ Chambers. This broad experience base covers depressed or struggling economies right up through expanding and booming areas.
THE "FOUR" AREAS WE SELL IN
1. Chamber of Commerce members who have advertised in the publication previously.
2. Chamber members who have not previously advertised.
3. Businesses that are new to the community and are members of the Chamber of Commerce.
4. If allowed by the Chamber, businesses that are not members of the Chamber of Commerce.
WHY WE DO IT
The Chamber of Commerce is a vital part of communities large and small. The Chamber is active in promoting the town or city to companies thinking of relocating, individuals moving into the area, and tourism. A membership directory is one of the many ways the Chamber promotes business by putting people in touch with the most influential members of the community.
The following is a list of some of the other things the Chamber does for the community:
* Provides demographic and economic resources information to those looking to expand or open new businesses
* Economic development
* Works with businesses opening in area to assist with employment efforts
* Lobbying efforts to assist with issues critical to an area
* Approach general and specific concerns affecting businesses
* Assist members with development and growth of their business
* Works with groups to address the needs of youth, education, and crime
* Responds to requests for information for school projects, papers, etc.
* Business expos
* Assists with historical celebrations and events
* Referrals to members businesses
* Distribution of local maps and telephone directories
* Monthly newsletter/Business report
* Promotes "Buy Local" campaigns
* Whatever is necessary to promote the well being of businesses and the community
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